COTRUGLI Forum "Financijska kriza - izazovi i rješenja"

Financijska i ekonomska kriza s nama su već dvije godine – većina zapadnih zemalja prošla je kroz period produžene recesije, a neke su zabilježile rast BDP u posljednjem kvartalu. Većina vlada poduzela je mjere da smanji učinak krize. Mjere su se protezale od bankovnih propisa, ulijevanja novih sredstava da bi se povećala potrošnja pa sve do fiskalnim mjera. Koliko su te mjere bile učinkovite i koji je njihov dugoročni odjek?

Ali, kako bi trebao korporativni sektor reagirati? Što bi trebala biti njihova strategija? Može li tu neku ulogu odigrati politika cijena - pricing?

Pricing se doživljava kao umjetnost koja zahtjeva čarobna znanja. Od gurua Pricinga očekuje se da uvijek pronađu idealnu cijenu, ali jesu li takva očekivanja legitimna? Može li tvrtka izbjeći unutarnje odgovore na pitanje: što očekujemo od politike cijena? Kako kriza utječe na takva očekivanja? Postoji li nešto što bi mogli nazvati "Pricing u vremenima krize"? Postoje li i druga rješenja osim spuštanja cijene?

COTRUGLI Forum "Financijska kriza - izazovi i rješenja"

Jyoti Gupta i Emmanuel Zilberberg

29. 9. 2009., 18.00h
Europski dom, Jurišićeva 1, Zagreb

Dr. Jyoti Gupta je Profesor Emeritus pri European School of Management u Parizu, po Financial Times 6. poslovnoj školi na svijetu, na teme Corporate Finance, Financial Strategy, Financial Theory i Emerging Financial Markets. Voditelj je Financijskog Campusa pri London Business School, konzultant je Svjetske Banke od 1998. i Europske Komisije od 1997. Dr. Gupta vodi katedru Financija pri Cotrugli Business School.

Dr. Emmanuel Zilberberg je također predavač pri European School of Management u Parizu, na temu Accountinga. On je ujedno i nezavisni konzultant čije usluge koriste uglavnom izvršne strukture organizacija poput Sony, Maruti Suzuki, Saint-Gobain, Renault, Smurfit, Nexans... Nagrađivani je autor i inovativni znantstvenik, a njegov se radni ciklus odvija na svim kontinentima. Emmanuel drži modul "Managerial Accounting" u sklopu COTRUGLI Executive MBA.

Ulaz na Forum je slobodan za sve koji se prijave. Broj mjesta je ograničen, a mjesta će se popunjavati prema redoslijedu prijava. Ljubazno Vas molimo da u prijavi istaknete ime organizacije za koju radite te kontakte. Organizator zadržava pravo promjene programa.

Prijavite se ovdje:
http://www.cba.com.hr/emba/?id=13

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